{"id":2166,"date":"2020-01-13T16:02:53","date_gmt":"2020-01-13T16:02:53","guid":{"rendered":"https:\/\/corumdigital.com\/?p=2166"},"modified":"2025-02-21T14:52:35","modified_gmt":"2025-02-21T14:52:35","slug":"analyse-daudience-anonyme-indicateurs-cles-et-avantages","status":"publish","type":"post","link":"https:\/\/corumdigital.com\/fr\/2020\/01\/13\/anonymous-audience-analytics-key-metrics-and-benefits\/","title":{"rendered":"Principaux indicateurs et avantages de l'analyse d'audience anonyme"},"content":{"rendered":"

Titre<\/p>\n

ANALYSE D'AUDIENCE ANONYME INDICATEURS CL\u00c9S ET AVANTAGES<\/h6>\n

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Lorsque vous utilisez l'affichage num\u00e9rique dans un environnement commercial comme un magasin de d\u00e9tail, savoir \u00e0 qui vous vous adressez est un r\u00e9el avantage.<\/h3>\n

\"Analyse<\/p>\n

Communication d'entreprise<\/p>\n

Anonymous Audience Analytics collecte des informations d\u00e9mographiques sur les personnes expos\u00e9es \u00e0 un contenu sp\u00e9cifique. Ces informations peuvent \u00eatre utilis\u00e9es pour d\u00e9terminer o\u00f9 afficher certains \u00e9l\u00e9ments de contenu, aider \u00e0 planifier des mod\u00e8les de tarification bas\u00e9s sur la localisation ou analyser les mod\u00e8les de trafic au sein d'un espace.<\/p>\n

La fonction Anonymous Audience Analytics de firmCHANNEL recueille la tranche d'\u00e2ge, le sexe et l'\u00e9motion. Il est essentiel de savoir que nous respectons la vie priv\u00e9e des personnes et que les informations collect\u00e9es sont totalement anonymes. Il n'y a aucun moyen d'identifier une personne en particulier.<\/strong> Non seulement notre fonction Anonymous Audience Analytics fournira des informations sur les personnes qui consultent un contenu sp\u00e9cifique, mais elle peut \u00e9galement \u00eatre utilis\u00e9e pour d\u00e9clencher un contenu cibl\u00e9 en fonction des donn\u00e9es d\u00e9mographiques du spectateur, en temps r\u00e9el.<\/p>\n

Voici des informations sur le type d'informations collect\u00e9es.<\/h4>\n

Nombre total de t\u00e9l\u00e9spectateurs<\/h2>\n

Le nombre total de t\u00e9l\u00e9spectateurs est tel qu'il y para\u00eet. Il compte le nombre total de personnes qui ont consult\u00e9 un contenu sp\u00e9cifique \u00e0 un moment pr\u00e9cis. Ces donn\u00e9es peuvent \u00eatre crois\u00e9es avec les donn\u00e9es de vente pour aider \u00e0 quantifier l'efficacit\u00e9 d'une strat\u00e9gie publicitaire et apporter des am\u00e9liorations si n\u00e9cessaire.<\/p>\n

Sexe et \u00e2ge<\/h2>\n

Les mesures de sexe et d'\u00e2ge aident les annonceurs \u00e0 cibler le contenu pour des affichages sp\u00e9cifiques et \u00e0 quantifier les donn\u00e9es d\u00e9mographiques de l'audience de leur contenu. La mesure de l'\u00e2ge est divis\u00e9e en groupes d'\u00e2ge, y compris les enfants, les jeunes, les adultes et les personnes \u00e2g\u00e9es. Les annonceurs peuvent utiliser ces mesures pour d\u00e9velopper du contenu destin\u00e9 \u00e0 un sexe et\/ou une tranche d'\u00e2ge sp\u00e9cifique. Le contenu cibl\u00e9 peut \u00eatre d\u00e9clench\u00e9 en temps r\u00e9el lorsqu'un spectateur appropri\u00e9 est d\u00e9tect\u00e9.<\/p>\n

\u00c9motion<\/h2>\n

Pour mieux comprendre comment un spectateur se connecte au contenu, Anonymous Audience Analytics de firmCHANNEL capture la r\u00e9action \u00e9motionnelle du spectateur \u00e0 ce qui est affich\u00e9 \u00e0 l'\u00e9cran. Ainsi, si vous avez con\u00e7u votre contenu pour faire sourire les t\u00e9l\u00e9spectateurs, vous saurez si vous avez r\u00e9ussi.<\/p>\n

En conclusion, la fonction Anonymous Audience Analytics de firmCHANNEL aide les op\u00e9rateurs de r\u00e9seau et les annonceurs \u00e0 mieux comprendre qui consulte leur contenu et \u00e0 obtenir des informations pour affiner le contenu afin d'obtenir les r\u00e9sultats les plus efficaces.<\/p>\n

TEXTE DES SERVICES<\/p>\n

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TEXTE DES SERVICES<\/p>\n

UNE TECHNOLOGIE QUI
\nCOMMUNICATIONS POUVOIRS<\/h3>\n

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Heading ANONYMOUS AUDIENCE ANALYTICS KEY METRICS AND BENEFITS no-repeat;center top;; auto 60px 0px 0px 0px When using digital signage in a commercial environment like a retail [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":2169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nAnonymous Audience Analytics Key Metrics and Benefits | Corum Digital Corporation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corumdigital.com\/fr\/2020\/01\/13\/analyse-daudience-anonyme-indicateurs-cles-et-avantages\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" 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