THERE’S MUCH MORE TO DIGITAL SIGNAGE THAN ADVERTISING
The first thing that comes to most people’s minds when they hear Digital Signage, is advertising.
The first thing that comes to most people’s minds when they hear Digital Signage, is advertising. And there’s good reason for this. Many retail outlets rely on Digital Signage to boost their brand, enhance the shopping experience and promote current and upcoming sales. Although, this is an excellent example of how this communication enabling technology can be used by any industry and not just for advertising.
Digital Signage is an effective tool for distributing any kind of information in a timely and efficient way.
In the corporate world, businesses take advantage of Digital Signage for everything from keeping employees informed about changes to benefits, to what’s on the menu for lunch in the cafeteria, to when shipments are scheduled to be picked up. Digital Signage enables businesses to educate their employees and promote a positive corporate culture as well as enabling efficiencies that are difficult to do any other way.
As an example, one of our clients has a large number of remote field offices spread out across a large geographic area. The employees that work out of these remote offices spend most of their day outside and are constantly on the road travelling from job site to job site. They rely heavily on timely and accurate weather reports and road conditions to plan their day and keep them safe.
They have placed one or more displays in the employee lounge areas at each location to display a custom template that includes real-time weather, news and road conditions specific to that location, along with corporate messaging and some infotainment to keep employees entertained if they need to wait out inclement weather or traffic delays
Another customer in the health care industry makes use of Digital Signage in many areas around their multiple facilities to celebrate financial donors using large video walls at the entrances. In patient waiting areas they use interactive kiosks to promote healthy lifestyle choices, display seasonal allergy alerts and provide light entertainment to reduce perceived wait times and ease patient anxiety.
These are just a few examples of how organizations are utilizing Digital Signage beyond advertising. The technology is a powerful tool to deliver messages to a target audience. The software is easy to use and there are many display, enclosure and kiosk options to maximize the visual impact of your message. So, if you thought Digital Signage is only for advertising, it’s time to look at Digital Signage in a different light. No matter what industry you are in, Digital Signage can help you communicate more effectively.