With the evolution of digital marketing across multiple platforms, clients now demand new innovative ways to engage with their audience. Whether your client is looking to improve customer engagement through brand strategy, campaign marketing, creative content, experiential marketing or retail experience, Marketing and Advertising agencies are required to go above and beyond to meet the demands of their clients.
As a full turnkey digital signage solution, Corum Digital has been helping Marketing and Advertising agencies fulfill their client's marketing goals through the integration of vibrant and interactive digital signage solutions. Wondering if digital signage solutions can help your organization? Here are some ideas to think about.
Too often we heard from clients they are looking to create a wow factor but then install a vibrant digital signage solution without any plan or objective. A comprehensive brand strategy that defines objectives for a program is often missing when it should be the cornerstone. Marketing and advertisement agencies that focus on helping their clients create a brand strategy have started to utilize digital signage programs such as firmCHANNEL to expand the brand strategy execution. Whether the objective is to increase brand loyalty, reshape the organization image or attract a new demographic, Corum Digital solutions include all the resources to bring any brand strategy to reality.
Are you working with your clients to restructure their retail experience? You may be thinking of the color schemes to align with the organization brand or the layout to create an inviting experience or unique features to differentiate for the competition but have you thought of the benefits of digital signage for retail experience? Corum Digital turnkey solutions enable our partners to think outside of the box and integrate any digital signage solutions including video walls, interactive displays, and kiosks to revolutionize the retail client experience. No matter how big, small or unique the experience idea, Corum digital has the tools and resources to help your organization fulfill any retail experience goal.
With the trend moving towards online shopping vs traditional retail shopping, organizations have been forced to rethink how they engage with your client. Online presence through social media platforms such as Twitter and Instagram are important to create a brand identity but organizations need to ask how do we differentiate from our competition? That’s where Experiential Marketing comes into play, combining your brand strategy with experiential marketing allows for multiple levels of engagement resulting in better client retention. With the advancement in Digital Signage hardware and software capabilities, an organization can use features such as audience analytics to better understand how your audience is engaging with your organization and most importantly understand what they are looking for. Whether you are looking to explore experienced marketing solutions or looking to improve your current model, Corum Digital have the solutions to help your organization elevate your experiential marketing solution to the next level.
Creative service agencies are at the forefront of helping an organization build its brand, culture, and environment. By incorporating a client’s colour, graphics and branding into their advertisement, an organization can better engage their clients on your brand strategy. As a creative service agency, how do you help your client ensure your designs are utilized through the right media at the right time? As the experts in digital signage and a trusted partner to many partners, Corum Digital can support your organization to ensure your clients have the right digital signage solutions to support any creative designs.
One of the largest drawbacks of the static display is the inability to rapidly adjust the content to adapt your marketing updates. With digital signage solutions, your message can be delivered in real-time and to the right location. For marketing agencies and retailers, this can enable you to apply current market research, trends and customer feedback into your current marketing campaign without having to worry about logistical requirements to adjust signage across your network. Looking to go a step further? With the integration of additional platforms such as news, weather, and sports feed, you can utilize current information to tailor your messaging and better connect your audience. If it is hot outside, shoppers in a store may be shown more ads for refreshing beverages. If a trend or topic is relevant in the news, your messaging can be altered to show a relationship to the topics. Help your clients avoid the most common campaign marketing pitfall of “set it and forget it” by utilizing Corum Digital' solutions.
If you’re someone who manages a marketing or advertising agency, and are interested in getting started—you can check out the full Partner Program page, or contact us at 1-800-561-7525, We’re excited to chat and answer any questions you might have.
In addition to this post, we’re also hosting an information webinar later this quarter to discuss new ways we are supporting our partners and the benefits for your organization. Looking to learn more? Connection with us and bring your questions!